The Business of Magic & Magic of Love

A podcast that celebrates creatives, entrepreneurs, and the magic that happens when vision meets heart.

At the Zubrick Magic Theatre, what happens on stage may feel like… well, magic. But behind the curtains, it's a story rooted in passion, persistence, partnership—and a little bit of pixie dust called love.

We were recently invited to be guests on The Naaman Creative Show, a podcast that celebrates creatives, entrepreneurs, and the magic that happens when vision meets heart. During the episode, we had the chance to share the story behind the theatre: how it started, the challenges and triumphs we’ve faced, and why this journey has always been about more than just illusions.

It’s about connection. About creating a place where families, couples, and even skeptics can walk in and—just for a moment—believe in something bigger than themselves. We talked about the business side of producing a live theatrical experience night after night, but also about the personal side: the love story between co-founders Chris and Ryan Zubrick, and how that partnership is at the heart of everything we do.

Building a magic theatre from scratch in downtown St. Petersburg was never just a business decision. It was a leap of faith, a shared dream, and a commitment to bringing something truly unique to life. And while running a theatre certainly requires spreadsheets, strategy, and plenty of late nights, it’s the shared smiles, gasps, and standing ovations that remind us why we do what we do.

Whether you've visited us once or you’ve been back more times than you can count, we invite you to listen to the podcast episode to get a deeper look into our world—the business of magic, the magic of love, and everything in between.

Listen to the episode now on The Naaman Creative Show by clicking here.

And if you haven’t been to the theatre yet, consider this your invitation to experience the magic for yourself.